In today's age of burgeoning competition one see a number of brands failing to succeed and a number of brands losing their way half way through success. What is desired today is 'precision in marketing', what we call as 'Sharuskie Precise Integrated Marketing Strategy™ (PIMS)

We would like to help you to analyze how much precision you have in your marketing strategy:

We would request you to spare few minutes and answer the following questions:

1. Do you believe that half of the money you spend on advertising and sales     promotions is wasted but do not know which half?
Not at all
To some extent
To a large extent
Completely agree

2. Do you find that even at high cost of Sales and Distribution and even after    providing high margins to trade, you have not been able to create the desired    availability for your product?
Not at all
To some extent
To a large extent
Completely agree

3.Do you think your team is not able to provide the desired level of customer    service?
Not at all
To some extent
To a large extent
Completely agree

4. Do you think you are not very clear about who actually is your target customer?
Not at all
To some extent
To a large extent
Completely agree

5. Do you often worry that you may be charging low or high price?
Not at all
To some extent
To a large extent
Completely agree

6. Are you not sure about the products, which you should launch or prune?
Not at all
To some extent
To a large extent
Completely agree

7. Do you worry about not having the desired brand image?
Not at all
To some extent
To a large extent
Completely agree

8. Do you feel that the packaging of your product is good but needs improvement    somewhere?
Not at all
To some extent
To a large extent
Completely agree

9. Do you often get a feeling that you do not have right number and right kind of     people?
Not at all
To some extent
To a large extent
Completely agree

10. Do you agree that the profit your organisation is making is good?
Not at all
To some extent
To a large extent
Completely agree

Award yourself 4 points for all the 'not at alls', 3 points for all the 'to some extents' 2 points for all the 'to a large extent' and 1 point for all the 'completely agrees'.

If your total score is above 36, well you are on right track and an excellent marketer. If your score is between 29 and 36 you are on track but need to put in more efforts in marketing. If your score is less than 29, your brand is surviving dangerously and you need external help.

Either you need to hire high caliber marketing talent who may be able to put you on right track or you need external help.

Your Score is

Below 29 than contact Sharuskie Marketing Consultants immediately

Between 29 and 36 than, you need to focus more on marketing
36 or more than, you are an excellent marketer and are on right track
 

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