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In
today's age of burgeoning competition one see a number of brands failing to succeed
and a number of brands losing their way half way through success. What is desired
today is 'precision in marketing', what we call as 'Sharuskie Precise Integrated
Marketing Strategy (PIMS) We
would like to help you to analyze how much precision you have in your marketing
strategy: We
would request you to spare few minutes and answer the following questions: 1.
Do you believe that half of the money you spend on advertising and sales promotions
is wasted but do not know which half?
2. Do you find that even at high cost of Sales and Distribution and even after
providing high margins to trade, you have not been able to create
the desired availability for your product?
3.Do you think your team is not able to provide the desired level of customer
service?
4. Do you think you are not very clear about who actually is your target customer?
5. Do you often worry that you may be charging low or high price?
6. Are you not sure about the products, which you should launch or prune?
7. Do you worry about not having the desired brand image?
8. Do you feel that the packaging of your product is good but needs improvement
somewhere?
9. Do you often get a feeling that you do not have right number and right kind
of people?
10. Do you agree that the profit your organisation is making is good?
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